Two books that i think are pretty good, pretty good... they deal with companies, marketing, advertising, relationships and all that worldly stuff. easily applicable to the church life, espicailly youth ministry.
- Never Wrestle With A Pig: Making it in the coporate world is very similar to making it in the "churchy" world... morals, ethics, ideas, advise... The title? Don't wreslte with a pig becuase the pig always wins and you end up dirty. Hmmmm? Think about it.
- Purple Cow: Just started reading this one, but man, good stuff. The jist so far? The world is filled with ordinary products, you have to be remarkable to be noticed. You must be a Purple Cow in a field of brown hefers.
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